 |
May 3, 2005 – Timeline of Events
| 8am-9am |
Check-in, Continental breakfast |
| 9am |
Welcome Remarks |
| 9:30am |
Session I - Defining spyware and adware |
| 11am |
Session II - EULAs and you-knows: What is meaningful disclosure? |
| 12:30pm |
Lunch |
| 1:30pm |
Session III - The Money Game: How adware works and how it is changing. |
| 2:45pm |
Break |
| 3:15pm |
Session IV - Future of the antispyware industry |
| 4:15pm |
Session V - What does it all mean? |
| 5:00pm |
Cocktail Reception |
Defining spyware and adware
- Learn more about the antispyware topics that matter most
- Gain insight on the current state of spyware and adware
- Be part of compelling discussions and debate on timely, relevant topics
- Help build consensus on behaviors and definitions of spyware and adware
- Meet face to face with your peers and the industry's key antispyware experts
- Take part in the future direction of antispyware
EULAs and you-knows: What is meaningful disclosure?
- What do end users understand and need to understand about spyware/ adware?
- Are EULA's enough? It depends...on what?
- What is it that users need to know? How can we get them to pay attention to disclosures?
- What choices can and should users make - both about downloads and about uninstalls?
- Rogue and suspect antispyware products and tactics ("anti-adware", scaremongering, spyware masquerading as anti-spyware).
- Registries, lists and the like: is it who you are, or what you do?
- How can the market keep up with new threats?
- What responsibilities do antispyware vendors have?
- What responsibilities do advertisers have?
- What can the government do? What *should* it do?
The Money Game: How adware works and how it is changing
- How does adware operate?What incentives caused the rise of spyware?
- Installation financial models: pay-per-install vs. revenue-sharing.
- How does it get installed?
- Why do advertisers use adware? Does it pay in the short-run or long-run?
- How relevant are the ads?
- How are the economics changing? Are response rates and shelf-life going up or down? Why?
- Whither pop-ups?
- What is the case *for* adware? (Why does it exist?)
- What impact does "good behavior" have on profitability, short-run and long-run?
- VC community interest in the industry.
- Adware meets the publishing industry: what happens next?
Future of the antispyware industry
- Trend to enterprise.
- Large security and industry companies competing with smaller antispyware companies.
- What does this mean for the companies that only provide antispyware products?
- Will antispyware be integrated into security suites?
- Will corporate and consumers pay for antispyware protection?
- Enterprise-wide antispyware - what are antispyware companies doing to address the enterprise?
- Spyware companies looking for new ways to go un-detected
- Where does antispyware end?
|
 |
|
|
