Unbelievable

Pros: I am a marketing professional. My job requires me to deal with large raw data set all the time. If you happen to be a search engine marketing professional, you know what I am talking about. Keyword campaigns come in large raw excel files, and I need to crunch the number to filter, merge, aggregate, to come up with ROI analysis. I also need to mix and match keywords to produce all sorts of permutations of the keyword phrases to feed the Google and Overture ad buys. DigDB is absolutely a life saver for me. I still could not believe how much time it has saved me. In my company, DigDB is used by all my co-workers and has become the backbone technology of my group. DigBD complements Excel's massive shortcomings. In particular, the filter (wildcard), merge, and roll-up functions are absolutely gorgeous and I use them everyday. By the way, I do search engine marketing, so I know how to Google and I know the places to get free software. Well, if you can call those crude scripts and half-baked free tools software, but nothing has even come close to DigDB. I would recommend this tool to all analysts.

Posted: 26-Jan-2006 10:59:42 PM